press

February 3, 2015
BCLIVING MAGAZINE LAUNCHES “LOVE WHERE YOU LIVE” T-SHIRT LINE

Burnaby, B.C.BCLiving is excited to announce the launch of BCLiving.ca/Shop and the brand’s first product line, ‘Love Where You Live’ T-shirts.

The shirts were first created as part of BCLiving’s February 2015 ‘Love Where You Live’ feature. In this issue, local celebrities like Jillian Harris, Todd Talbot, Fiona Forbes, Sophie Lui and others provide guides to their respective neighbourhoods wearing their local T-shirts. Following huge popularity on social media and multiple requests about where to get the shirts, BCLiving is thrilled to make them available for sale.

“It's exciting to see an editorial idea we had months ago materialize into an actual product,” says BCLiving editor Janine Verreault. “Vancouverites have a lot of pride in where they live, so why not wear that pride? People come from all over the world to be here, but we’re the lucky ones who get to call it home.”

Launching today, the cotton blend T-shirts retail for $34.99. The women’s version features a trend-setting gold-foil print on a soft heathered cream in five ’hoods: The Drive, Mount Pleasant, Kitsilano, North Shore and Yaletown. The men’s come in a bold white print on charcoal grey in five ’hoods: The Drive, Mount Pleasant, Kitsilano, North Shore and West End. The shirts are available in sizes small to extra large with partial proceeds going to the YWCA. Additional neighbourhood designs will be available upon demand.

More information on the T-shirts can be found in the February 2015 issue of BCLiving – available on newsstands, select retail locations, the iTunes store and online at BCLiving.ca – as well as in conversation with #LoveWhereYouLive (Facebook, Twitter, Instagram).

T-shirts are available for purchase at BCLiving.ca/Shop and will be on sale at BCLiving’s ‘Ask a Designer’ booth at the BC Home + Garden show from February 18-22 at BC Place Stadium.

ABOUT BCLIVING

Established in 2009, BCLiving is owned and operated by Canada Wide Media Limited. Having grown from a niche collection of local content into a prominent Lower Mainland information source, BCLiving reaches almost 500,000 readers each month across print, web, social and tablet platforms. With topics on everything from shopping & style, food & drink, health & fitness, home, travel and entertainment, BCLiving is fuelled by a flourishing group of award-winning writers, photographers, videographers and editors.

ABOUT THE YWCA

Since 1897, the YWCA has touched lives and built better futures for women and their families through advocacy and integrated services that foster economic independence, wellness and equal opportunities.

Contact Information:

Media Inquiries:
Kathleen Almeida
T: 604-205-1701
E: kalmeida@canadawide.com

Editorial Inquiries:
Janine Verreault
T: 604-639-1757
E: jverreault@canadawide.com