Canada Wide Media combines the best of traditional editorial with the very latest in branded and custom content, empowering our clients to effectively connect with customers and audiences wherever they are. Our job is to offer a variety of content marketing solutions, from the latest in digital media to high-end print publications.
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"We couldn’t have done it without you and your team. You made us look good, delivered on time and went way beyond the call of duty."Pharmasave National
At Canada Wide Media Limited, we are committed to uncovering the key ingredients for client success, combining our experience across industries and business functions with our latest research. Read our case studies to learn how we help our clients better connect with their audiences, expand their brand reach and exceed their communications goals.
THE PREMIUM NATIVE CONTENT STRATEGYThe Products //The City of New Westminster’s native content piece for BCBusiness magazine and BCBusiness.caAudience //BCBusiness magazine reaches 100,000 business men and women readers throughout the province of British Columbia with each issue. BCBusiness.ca delivers 360,000+ pageviews to 100,000 visitors each month.Engagement //Print, digital, social media, content syndication
The City of New Westminster wanted to portray their brand as a key player in B.C.’s technological future by sharing the story of their recent multi-million dollar investment in rapid broadband with current and potential residents and businesses.
The BCBusiness custom-content team took on New Westminster’s story as a branded-content assignment and infused their journalistic flair and storytelling expertise into connecting and resonating with BCBusiness readers. The story was created and published across multiple platforms, including print, digital, social and content syndication.
Served in-stream editorial, the custom-content piece reached over 100,000 readers in the April 2016 issue of BCBusiness, attracted over 1,600 pageviews on the BCBusiness website and reached over 22,000 people with over 500 interactions on Facebook. This multi-platform BCBusiness campaign achieved 138% of its investment value within 30 days.
THE NATIVE CONTENT STRATEGYThe Products //Save-on-Foods native advertising content series on BCLiving.ca. (Native content is also offered on BCBusiness.ca, RealWeddings.ca and for client use on owned platforms.)Audience //Up to 500,000 page-views a month on BCLiving.ca and the strong following to its e-newsletter and social-media feeds.Engagement //Digital, newsletter, social media.
Save-on-Foods, a flagship of the Overwaitea Food Group, wanted to promote its What’s New program, featuring new and innovative in-store items and how to enjoy them. The affluent, community-engaged and online-savvy BCLiving.ca reader is an ideal target audience.
The BCLiving.ca team used its influencer connections to enlist celebrity host Anna Wallner (Anna & Kristina’s Grocery Bag, The Shopping Bags) to host (in her own home!) an engaging, mobile-friendly slideshow featuring five new Save-on-Foods products she loves.
A boost from Wallner’s influencer status, and amplification from Instagram, Twitter, Facebook, newsletter and Outbrain promotion, rocketed this piece to the top-three stories on BCLiving.ca. Each social post generated hundreds of engagements (likes, shares, comments) from readers.
THE CUSTOM EVENT STRATEGYThe Products //BCBusiness Entrepreneur Thought Leadership Series at Audi Downtown VancouverAudience //200 guests in attendance at a sold-out event, 95% of whom rated the event good/excellent and would attend in the future.Engagement //Live event, print, digital, social media.
Dilawri wanted to bring affluent and innovation-focused businesspeople, including the BCBusiness audience, into their showroom to experience a first-class event and become more acquainted their premium vehicles. Their ultimate goal was to positively influence attendees’ opinions of Audi and their next car-buying decision.
BCBusiness' editorial team invited six prominent B.C. entrepreneurs from diverse industries – from John Fluevog, Founder of Fluevog Shoe Company, to Peter Van Stolk, CEO of fresh food company SPUD. They were paired for revealing 15-minute interviews moderated by BCBusiness Editor-in-Chief Matt O’Grady.
The stunning Downtown Audi Vancouver showroom was staged as a contemporary cocktail lounge with chic bars, high-top tables and event seating, with beautiful Audi vehicles displayed around the perimeter. Attendees enjoyed premium wine, craft beer and canapés in a set-up that maximized networking opportunities and allowed for comfortable enjoyment of the speakers.
Comments from the post-event satisfaction survey:
“Loved the format! The networking/refreshment breaks between panel discussions were brilliant.”
“Thanks, great event! Gave me a good motivational push again with my little side business…”
“I really liked the quality of the speakers, venue and format…”
The Tourism NetworkThe Products //
Destination BC: Approved Accommodation Guide (AAG), Outdoor Adventure Guide (OAG), Vacation Planner Tourism Vancouver: Official Visitors' Guide, Professional Travel Planners' Guide, Meeting Professionals' GuideAudience //2.3 million (annual)Engagement //Print, Digital
Destination BC is tasked with positioning British Columbia as an elite travel destination; Tourism Vancouver does the same for the province's largest city. Canada Wide Media has been in partnership with Destination BC (formerly Tourism BC) since 2004, producing a series of resource publications to connect the provincial government marketing organization with its key audiences: tourists, adventure seekers and travel agents the world over. In contrast, our relationship with Tourism Vancouver began in 2012, when Canada Wide was commissioned to showcase the city's worth to much the same audience (though with more emphasis on industry professionals).
Canada Wide prides itself on being an exemplary collaborator, paying close attention and responding quickly to the evolving vision and day-to-day needs of our clients. You can learn a lot from a decade of collaboration; nowhere are we more at home than the tourism sector. Our editorial and sales staffs alike draw upon an extensive network of relationships with the regions, businesses and advertisers that form the hub of tourism in B.C. It's that experience and those relationships that led to (and continue to serve us well during) our collaboration with Tourism Vancouver.
Through working with our partners to produce two collections of informative, engaging guides and directories, we’ve accumulated an unparalleled knowledge of how to operate in the tourism sector from an editorial, design and marketing standpoint. We’ve also been afforded the opportunity to make a substantive impact on the province’s tourism industry, a contribution we're well positioned to continue for another two decades, and beyond—particularly now that we’ve committed to making content available to Destination BC and Tourism Vancouver’s on-the-go audiences via digital platforms.
The Westworld NetworkThe Products //Westworld BC, Westworld Alberta, Westworld Saskatchewan, Going Places (CAA Manitoba)Audience //30 million (annual)Engagement //Print, Digital, iPad
The Canadian Automotive Association has a vast membership stretching across each pocket of this country. CAA required a publisher to work with each of its western branches to cultivate four distinct brands that are equal parts member resource and captivating travel magazine.
Canada Wide has worked intimately with each branch to conceive, cultivate and evolve four distinct visions, with design, content and advertising that connects specifically with the respective customer bases served by AMA, CAA Manitoba, CAA Saskatchewan and BCAA. The pages of Westworld Alberta, Westworld Saskatchewan, Westworld BC and Manitoba’s Going Places are filled with stories crafted by the industry’s finest travel writers; and every word of it is in the process of being made available on all of the platforms you'd expect to find readers of automotive and travel content, from print and laptop to tablet and smartphone.
Over the course of three decades, Canada Wide and CAA have partnered to create the largest-circulation publication network in Western Canada. Our work with the Westworld magazines has helped afford us an unparalleled knowledge of the travel sector across all departments, and of course, the honour of working with CAA to create a truly distinctive, award-winning chain of magazines that reaches a diverse readership across the country.
BCBusinessThe Products //BCBusiness magazine, website, iPad Edition, Social Media channels and special brand eventsAudience //100,000 (monthly)Engagement //Print, Digital, iPad, Social Media, Newsletters, Events
While Canada Wide excels at communicating on behalf of our clients, our own voice is a force to be reckoned with as well. And, in the case of BCBusiness, it’s a voice that has the ear of more Canadians than any other business publication in Western Canada. Our flagship brand was launched four decades ago with eyes on becoming the go-to resource for titans of industry and ambitious upstarts seeking a detailed portrait of business in British Columbia.
Foremost, it’s a matter of credibility. BCB employs a team of print and digital editors overseeing the efforts of leading-edge journalists to produce relevant, thoughtful and in-depth content across every platform. Augmenting the print magazine are a website, daily e-newsletter and iPad app; far from trendy extras, each is an essential tool for affording readers a truly comprehensive account, from breaking the news to breaking down the issues. Having recently implemented a system for gathering and interpreting data on audiences, BCB can predict better than ever before what kind of stories our readers are interested in and how they want to access them.
BCBusiness has grown into Western Canada’s most-read news source, with an affluent readership of over 100,000 per month (13,000 of whom are subscribers). We’ve received numerous accolades for sterling design, editorial content and innovative use of new media, the latter of which has also led to sizable followings on Twitter and Facebook, as well as 300,000 monthly page views. All told, BCB has evolved seamlessly from a trusted monthly magazine to a true multi-platform source for news and analysis, primed to retain its standing and relevance in the ever-shifting landscape of the digital age.
Hospital FoundationsThe Products //Forward, Promise, Speaking of Children, Well Into The Future, Women’sAudience //1.7 million (annual)Engagement //Print, Digital
The hospital foundations that support and advocate for BC Children’s, BC Women’s, St. Paul’s, Lions Gate and the BC Cancer Agency perform utterly essential work within their respective communities. It’s work that Canada Wide is proud to be a part of, serving as one of the key communication tools through which these organizations reach out to membership and, most importantly, inspire donations.
From an editorial standpoint, the success of Health + Care, Promise, Speaking of Children, Well Into the Future and Women’s stems from consulting closely with each foundation, understanding their individual areas of need and the stories of staff, donor contributions and leading-edge work worthy of being spotlighted. Just as important: accumulating information on the respective communities these hospitals serve, figuring out the kind of content that compels donors to act and the most appropriate platforms on which to deliver that message.
Collaboration with our Foundation clients has led to an extensive understanding of the healthcare market, and how to build brands and reach audiences in that market. Handling all editorial coordination, photography, and design and production duties for all four Foundation clients, Canada Wide plays an integral role in attracting donations, helping to grow these institutions and enhancing the quality of care they’re capable of providing to citizens throughout B.C. With a commitment to developing digital content and new methods of gathering data on audiences, our ability to serve the needs of these hospitals and their foundations will only increase going forward.
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